After watching this video premiere from London-based multi-national indie pop band The Alpacas, it was an easy decision to also make Have You Ever our Song of the Day. Musically they are totally in touch with the emotive power of the lyrics, it’s one of the most moving songs I’ve heard in a long time and it is sure to strike a chord with many.
Have You Ever is their first single since their debut album Pictures of You. Played at BBC LIVE INTRODUCING London, the much awaited single ‘Have You Ever’ continues the story-driven style of song writing that we hear in their previous album. Andrei Ionescu wrote Have You Ever with his mother in mind: “My childhood was a beautiful one, where I didn’t feel the shortcomings of living modestly. It was only later that I realized the immense sacrifices that my mother, who raised me and my brother by herself, had to undertake for us to not have a care in the world. So now, as an adult, I ask her through this song: have you ever loved yourself?”
The song finds a way to viscerally express gratitude, while gently asking how can one sacrifice so much of themselves for another. Have you ever loved yourself – is fundamentally rhetorical, in the sense that giving all your time and love to your children might offer you a much bigger reward than investing that time and love in yourself.
The Alpacas recorded this track in Buffalo Studio (clients include Warner Music) and it features guitars – acoustic and electric, bass, percussion, and lush violin – all contributing to a warm, rich and organic sound.
This single is released this Friday, 19th May and is part of a series of 4 singles that will all be released in 2019.
Have You Ever will be released and delivered successfully to all major Digital Service Providers via their digital distribution partners at AWAL.
For more about The Alpacas, please visit http://thealpacas.co.uk/