Jack White is not one to shy away from technology as he revealed recently on his ultra LP version of Lazaretto which contains hidden tracks hidden beneath the center labels (one playing at 78rpm and one at 45rpm); Side A plays from the inside out; Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. It also has a dead wax area on Side A which contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record. Who would have thought vinyl technology could be taken so far.
With all that in mind it may not come as a surprise that Jack has been playing with a new interactive video for That Black Bat Licorice which features on Lazaretto. In essence it’s three videos in one – an Animated Video: Directed by James Blagden, a Live Action Video: Directed by Jack White and a Headbang Video: Directed & Edited by Brad Holland
You control which clip to watch by holding “3” or “B” on your keyboards. The animated and live action video follow the same storyline whilst the headbang video is just that. It’s great, try it yourself below. Have fun…
Jack talking about the Ultra LP