With the current trend for more bands to create their own beer Elbow have stepped up to the line with their very own Pale Ale called Charge taken from a track from their new album The Take Off And Landing Of Everything due out 10th March on Fiction records. Marston’s brewmaster Genevieve Upton describes the beer as “a classic, easy drinking Pale Ale with a blend of three malts that deliver a luscious malt biscuit flavour, whilst a nod to American steam beers, sees the beer fermented at a higher temperature than the norm to release a fruitier aroma and sweeter finish”.
Guy Garvey adds “With the help of the good people at Marston’s we’ve created a craft beer with a spicy American feel that still retains the class of a traditional British real ale. It’s the perfect accompaniment to the album.”
The band are currently touring in the US so we’ll leave you with the video for New York Morning which tells the story of Dennis and Lois, two huge music fans who have spent their life watching bands play. Whilst you see their quirky ways and see how their memorabilia has taken over their home there is an underlying sadness as Dennis drives around NY in his Taxi observing the undeniable creep of ‘commercialisation’ which wipes out those landmarks of his past leaving them lingering in his memories like his one regret of never having picked up Andy Warhol.